Oral storytelling is the most expressive and concrete way to create connections between generations. That is why sounds and videos became important tools to guarantee that knowledge could be access in the future. Now a days, we are living a profound change from production to dissemination of content. The voice comes out of institutionalized perspective, reach equality and inclusion through social media - You Tube, Periscope, Whats up , Snapchat , Facebook, Pintrest , Instagram, etc. Social media became a important platform to share corporative and personal memories. How understand the importance of memories in transmedia era? How to guarantee access and use of volatile memories produced to social media? How to take care of memories that are personal and extremely collective in the same time?